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Episode 3: Inbound Marketing vs Outbound Marketing

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In episode three of Content and Caffeine, Kaya chats with Benjamin Utterback, who has served in senior marketing roles at PrestaShop and Hinge Marketing. Check out Benjamin’s LinkedIn page for more information.

Together, Benjamin and Kaya discuss the differences between inbound marketing and outbound marketing, and explore the strategies that SaaS and software companies can use to marry these two marketing tactics to fuel growth.

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