Agility CMS 🤝 Wordify: High-intent Organic Traffic Unlocked
40% of Agility CMS' best performing content came via Wordify.
Carving out organic traffic in the busy headless CMS industry
Agility CMS needed to punch above its weight in a market flooded with well-funded “Jamstack”, headless, and composable CMS vendors. Agility CMS's marketing team knew they had to play smart. They partnered with Wordify to create evergreen, definition-style content that beginners and technical evaluators alike Google every day.
The only catch? Their competitors were creating similar content, and had bigger budgets to pump into paid ads. To compensate, Wordify deployed its organizational intelligence marketing strategy to infuse Agility CMS's internal expertise into its content.
Educating B2B buyers
Wordify’s mission was simple: capture the highest-intent “What is…?” searches and weave Agility’s point of view into the answer. Some examples include:
- Deep-dive primers: such as “What Is a Headless CMS?” and “Azure CMS” blended plain-English education with gentle product positioning.
- Context builders: “Webhook vs API,” “What Is Netlify?” and more—helped Agility own the adjacent questions prospects inevitably ask while evaluating platforms.
- Content constellations: Each article was written as a self-contained resource and cross-linked into a wider content constellation, guiding readers to demos, comparison pages, and developer docs without feeling like a sales pitch.
Content that's written once, but pays dividends for years
Years after initial publication on the Agility CMS website, Wordify's content continue to act as revenue workhorses.
For instance, the "What is a Headless CMS" article brings in 210+ organic visitors monthly, valued at $518+ in monthly traffic value, or $6,200+ annually. According to Ahrefs data, two of Agility’s top five highest-value pages were penned by Wordify, with rankings for “what is a headless cms” and “azure cms” surviving countless Google updates, proving the lasting power of well-researched, narrative-driven content.
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