Crafter CMS 🤝 Wordify: Over 540 Content Assets Produced
40% of Agility CMS' best performing content came via Wordify.
From quiet contender to dev-first authority
When Crafter CMS set out to claim its place among Git-based and Java-powered headless platforms, it faced a common challenge in the healess CMS space; unrelenting noise.
The niche is packed with vendors, all with similar features, benefits, and ideal customer profiles. To enter the SEO arena, Crafter CMS selected Wordify to lead their content strategy, with the aim of positioning Crafter CMS as the go-to enterprise CMS for DevOps teams and content teams alike.
Organizational Intelligence Marketing in action
To help Crafter CMS stand out from the crowd, Wordify implemented its organizational intelligence marketing strategy. This included holding regular calls with Crafter CMS' CEO Mike Vertal and CTO Russ Danner. The calls covered industry trends, new releases, the Crafter CMS roadmap, upcoming events, recent sales calls, and everything in between.
The invaluable and unique insights gleaned from those calls were then mixed into Wordify's SEO content, helping to establish Crafter CMS from an SEO and thought leadership perspective.
540+ assets and a micro-news site
Over the course of several years, Wordify produced more than 540 long-form assets for Crafter CMS, from top of funnel blog posts to bottom-of-funnel product comparisons. A news micro-site was also launched, helping Crafter CMS dominate the narrative around  content operations in the context of DevOps and CI/CD.
Today, pages crafted by Wordify sit on page one for “Git CMS,” “Java CMS,” “Azure headless CMS,” and “AWS CMS,” funnelling high-intent traffic straight to Crafter’s demo flow.
Mike Vertal, Crafter’s CEO, summed up the collaboration: “Working with Kaya and his team at Wordify has been highly fruitful. We utilize their content development services, and they deliver engaging content that is perfectly aligned with our voice and goals. They've been key to helping us increase SEO, traffic, brand awareness and enterprise customer sales."
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