Hygraph: Articulating the concept of enterprise content federation

Hygraph wanted architects and product teams to see it as the obvious choice for composable content architecture.

Competing vendors were already posting fast on headless CMS and MACH ideas, so Hygraph asked Wordify to create long-form assets that answered real buyer questions and ranked for the toughest phrases.

Shaping and amplifying the 'Content Federation' story

Weekly strategy calls with Hygraph’s marketing team fed a Trello roadmap of work. Together, we drafted more than forty assets, including a CMS Migration Cost Guide, The Ultimate Headless CMS Selection Checklist, Migrating Legacy Systems, and Unify Your Frontend Stack.

A core goal was to give Hygraph’s own term, Content Federation, real weight. Articles showed how the platform does more than front-end agnostic delivery; it pulls content, data and webhooks from any external source, making the back end agnostic too. Each piece linked that idea to concrete pain points like plugin bloat, replatform risk and scattered data silos.

A content library that pulls in traffic and fuels sales.

Hygraph's content library now targets high-intent keywords around composable CMS, content federation, omnichannel experience and monolith-to-DXP migration.

Sales reps now use the guides and checklists to nurture leads between calls and demos. By pairing Hygraph’s product insight with Wordify’s research and writing, the campaign carved out a clear space in the headless market and gave the Content Federation message real reach among enterprises.