Magnolia CMS 🤝 Wordify: $34,000 in Recurring Traffic Value
As of 2025, 44.6 % of dotCMS’s total web traffic comes via content produced by Wordify.
Fighting for Attention in the Headless CMS and Intranet Software Arenas
dotCMS is a capable headless CMS and intranet software solution, but ranking for meaningful keywords in the headless CMS industry is not for the feint hearted.
With plenty of competition battling for high-value and high-intent keywords, dotCMS trusted Wordify to supplement its SEO strategy over the course of 3 years. The original goal was to boost organic traffic and generate demand for dotCMS as a vendor.
Organizational Intelligence Marketing in Action
dotCMS’ impressive results stem from Wordify’s implementation of its Organizational Intelligence Marketing approach.
Rather than churning out generic SEO copy, Wordify embedded insights from dotCMS Co-Founder Jason Smith and CRO Stefan Schinkel into every article, pairing leadership insight with rigorous keyword data.
While dotCMS' competitors recycled the same talking points, dotCMS published content powered by two engines at once; search intelligence and first-hand industry expertise.
$172k+ in Annual Traffic Value
As of 2025, Wordify-authored articles are responsible for 44.6 % of dotCMS’s entire site traffic.
Wordify's content generates an estimated $172 K in “traffic value”, the amount dotCMS would have to spend on paid-search ads each year to secure the same clicks. In short, Wordify’s evergreen content keeps compounding in value, cementing dotCMS as a go-to voice in the headless CMS and enterprise intranet space.
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