Zesty ๐ค Wordify: Sales assets to help poach customers from Drupal, Acquia, and WordPress
Targeting niche pain points with detailed content.
Winning frustrated Drupal and WordPress users
Many large organisations running Drupal and WordPress were facing plugin bloat, spiralling support fees and looming end of life deadlines that forced costly migrations. Zesty.io wanted content that named those frustrations and presented its platform as the logical next step.
Content shaped through deep research and clear positioning
Wordify interviewed Zestyโs product and sales teams, gathered stories from prospects and then produced long form guides on Drupal security gaps, best practices for moving off legacy stacks and the hidden costs of Acquia hosted deployments. We wrote explainers on closed source versus open source, composable commerce and checklist style assets that sales reps could send to leads. Every piece used plain language, highlighted the risks of staying put and showed how Zesty avoids plugin conflicts, migration headaches and ongoing licence surprises.
A content library that nurtures leads
Over several years this collaboration produced a sizeable library of articles, white papers and lead magnets. The content ranks for high intent keywords around Drupal migration, WordPress security and CMS cost comparisons, giving the sales team a steady flow of informed prospects and a rich set of assets to share during evaluation calls.
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