Magnolia CMS 🤝 Wordify: $34,000 in Annual Ad Spend, Saved.

Magnolia CMS is an established enterprise digital experience platform, yet it shares search real-estate with dozens of headless CMS and composable software rivals. Its marketing team knew that “another basic blog” wouldn’t cut through the noise.

They needed a publishing engine that could ship high-quality, genuinely differentiated content at scale, all while conveying Magnolia’s enterprise-grade expertise and credibility

Ideating and executing 320+ content assets

Over a three-year partnership, Wordify became an extension of Magnolia’s content team, rolling out 320 + long-form content assets that blended rigorous keyword research with interviews from Magnolia’s product leads and solution architects.

Wordify implemented its Organizational Intelligence Marketing strategy to weave leadership insights into numerous articles, turning technical nuance into board-level business value.

A living editorial calendar kept momentum: pillar pieces on “Composable DXP” and “Java-based CMS” anchored clusters of playbooks, comparison guides, and thought-leadership op-eds.

A $34,000+ reduction in Magnolia's annual ad spend

Today, Wordify's content generates an estimated $34,000 in “traffic value”, the amount Magnolia CMS would need to spend on paid-search ads to secure the same clicks for high-intent keywords.

Magnolia's sales enablement team leans on its content library regularly, and Magnolia now ranks on page one for multiple high-intent keywords spanning the headless CMS, MACH, and composable software spaces.